In December of last year (2022), Torsa began its expansion into South Africa to establish its innovation hub for all of Africa. We needed to bring Torsa’s many success stories in Latin America in the mining sector, and in Europe in logistics and metrology, to the African continent. To help us communicate this message and coordinate our actions in South Africa, we partnered with the agency Tribeca. The result couldn’t have been better, not only because of the recent award we received, but also because of the excellent work done by Kelly, Nicky, and the rest of the Tribeca team.
Tribeca’s involvement went far beyond what was contractually required, and that’s what makes the difference.
Many thanks to the entire Tribeca team who accompanied us on this trip to South Africa, which has just begun, and of course, many thanks to our colleagues at Torsa who work every day to ensure that Torsa’s mining solutions are also leaders in South Africa. To achieve this, it’s not enough to simply have the best technology; you also need to know how to communicate that value to the end customer. And this award tells us we’re on the right track.
