In December of last year (2022), Torsa began its landing in South Africa to establish its innovation hub for the whole Africa. We needed to convey the many success stories that Torsa has in Latam in the mining world, and in Europe in the logistics and metrology sectors, to the African continent. To help us to communicate that message and coordinate our actions in South Africa, we were accompanied by the PR Agency Tribeca. The result could not have been better, and not just because of the obtained award, but because of the excellent work that Kelly, Nicky and the rest of the Tribeca team did.
Tribeca’s involvement went far beyond what was expected under the contract, and that’s what makes the difference.
Thousand thanks to the entire Tribeca team who accompanied Torsa on this journey in South Africa that has just begun, and of course, thanks to all the colleagues at Torsa who work every day to make our company’s solutions for mining also become leaders in South Africa. To achieve that it’s not only necessary to have best technology, but also to know how to communicate it to the public, to establish a dialogue with the target sector. And this award confirms that we are doing it right.
